Popeye
Contact lens case
Popeye is one of two innovative product solutions for storing contact lenses and contact-lens solution.
Handling errors in contact-lens care repeatedly lead to eye conditions worldwide. One of the most common problems is using contact-lens cases for too long, which promotes bacterial growth on the lenses. The goal of this internal project was to develop an all-in-one contact-lens case with an integrated, limited quantity of contact-lens solution. Once the solution has been used up, the entire product is replaced. The concepts are also ideal for keeping everything needed for contact lenses compact and secure when traveling, exercising or on day trips.
The product development focused on mobility, the lowest possible manufacturing costs and an innovative usage concept.
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Development
As part of the project, ID DESIGN was responsible not only for conceptual development but also for mechanical engineering, optimization for series production, packaging design and the user manual. A particular challenge was to place the user at the center of the project and use a robust application concept to develop a product that is as simple and intuitive to use as possible.
Discussions with manufacturers and contract fillers quickly made it clear that the product would have better market prospects if it could be filled with contact-lens solution on standard filling lines without major additional effort. For this reason, a fit between the reservoir and the insert was designed analogously to conventional contact-lens solution bottles.
